October 24, 2011 § Leave a comment
In response to the economic crisis and the lack of available jobs right now Representative Ritch Workman has introduced a bill to undo a ban on “dwarf-tossing’’ in order to open up jobs for dwarfs.
These were my response to that:
If you’re with me and oppose dwarf tossing please go and sign Change.com’s petition to keep it illegal.
Thank you very much.
September 30, 2011 § Leave a comment
Fleisher’s, the butcher shop whose sustainable practice and all-natural, grass-fed meats have wowed upstate NY has made it to Park Slope, and with it comes Rosetta’s Lust for Better Meat campaign which I have the pleasure of being a part of.
This was not a hard client to get excited about. The more we got to know Fleisher’s the more we wanted to be part of this initiative to eat healthier, respect the source of our food and appreciate a good piece of meat. A good piece of meat that tastes so good because it was gotten the right way.
The Art of the Reveal folks. because butchery at its best is an art; a skill. it means being able to cut pieces so precisely and specifically that you end up maximizing the amount of meat able to be sold. Little waste.
When you add the slow reveal of information about Fleisher’s, and the masterful and effecting way in which they practice their butchery, you get – Burlesque. no, really. This is a sexy business, and unlike other companies in the meat industry the gradual reveal of Fleisher’s philosophy and practices makes their meat even more enticing.
Burlesque was the inspiration for the campaign. The design seems to come right out of the 20-30’s, the copy is cheeky as hell (why is copy not allowed to be this witty and fun these days?), and the virtual peepholes plastered all over Park Slope featuring naughty informational videos makes the innocent passerby an accessory to the fun.
Check out the final campaign in the projects to your right. Stuart Elliot from the New York times was nice enough to talk about us and our campaign in his blog, Creativity posted the prints on their site (and they made their top 20), and bloggers from gothamist to F’d in ark Slope can’t stop talking about the new store.
So please go to Fleisher’s, get to know them well. Go look through a peephole and spy a bit of what makes them as good as they are. The art of the reveal is fun as hell, and the more you get to know Fleisher’s the better that meat is going to taste.
September 19, 2011 § 1 Comment
I went on a quick search to find out more about Audio Verité after watching Matthew Bate’s movie on the Shut Up Little Man phenomenon, totally new to me and highly recommended viewing.
There’s plenty of information on Cinema Vireté, or just plain Vireté, but not much out there on a definition for Audio Verité – This (Audio) Virete link I have here made me feel a little better. I know, desperate gag.
There was one definition of the term that had more to do with the technical quality of sound recording – and that’s how far i got with that one, there were big words and i lost my way. also there was an Audio Verité that focused more on nature sounds, a more innocent example of ‘found sound’ than the one i was looking for. I did randomly find what i was looking for – cheap find, the original Shut Up Little Man website (TRY HARDER JAV), AND a contest site for best composition made with found sounds, Verite+1. Check it out, the samples are short but interesting. the descriptions more so.
I liked that site’s definition of Audio Verité the best,
‘imagine the sound of life happening, as it would without the recordist being there’
It’s not reality tv people! it’s more like if right now, as you’re reading this, someone had a camera pointed at the back of your head and you had no idea. Don’t turn around. Don’t.
June 8, 2011 § Leave a comment
LOTS OF GREEN initiatives going around – go support one.
November 8, 2010 § Leave a comment
MUSEUM NIGHT FUN
The Aquarium was better at night, played some space invaders @ NIMk, and polaroid sits at FOAM – to the right.
(to my sides: Bethany & Allyson)
November 2, 2010 § Leave a comment
Absolutely lovely,takes the notion of shadow puppets to a whole new level!
October 28, 2010 § Leave a comment
now i’m looking for them.